“Caller Reputation” Is Earned, Not Granted
For years, the outbound calling industry has talked about phone number reputation as if it were something that could be managed at the number level. Register your numbers. Monitor them for labels. Remediate them when something goes wrong. Swap them if things don’t get better. But there is a fundamental problem with that way of thinking: Registration doesn't build your reputation. Your behavior does. Quick definition, Caller Reputation in this context is the “score” that call-protection and...